Tasty, another BuzzFeed food brand launched in 2015, quickly trumped its sister page, becoming the premiere recipe Facebook destination for recipes and one of the social media giant’s biggest pages overall with over 87.7 million followers. The page quickly brought in over 100 million video views monthly, later resulting in social video accounting for half of BuzzFeed’s revenue in 2016. Posted by HISTORY on Saturday, August 5, 2017įollowing the initial launch of the Buzzfeed Food Facebook page in 2012, it became clear that their team struck social video gold. Yellowstone's hot springs are efficient and deadly.(Via Did You Know) What Happens When You Slip Into Yellowstone's Hot Springs? Darke and her team have been able to leverage History’s vast archive of memorabilia to reach hundreds of thousands of video views daily, like this video for Facebook about the Yellowstone National Park hot springs. It all started with the appointment of former News UK creative content director Tiffanie Darke as Editor in Chief, who has since revamped History’s digital presence with social video content. History has become much more than just a television network, as its Facebook page has developed quite the following with over 42 million Likes. Check out how MTV made this video for Facebook that generated over 500K views within the first 2 hours it was posted: MTV is currently hiring additional personnel to ramp up their production of original and short-form video content – so we expect to see their presence on the platform continue to rise. The leader in millennial and Gen Z content has amassed up to several million views daily on videos covering popular artists, lifestyle trends and politics. MTV continues to make strides in the video department and it shows on its Facebook page, which has accumulated over 49 million Likes. Here, we took a look at the 9 leading publishers on the platform to find out their secrets to success. As news consumption on the platform continues to grow, a number of publishers are delegating more resources to make videos for Facebook to capitalize on its large and constantly growing community. Facebook is where social video got its start, and after all these years it’s still where lots of audiences turn to for daily news, entertainment, and lifestyle video content.
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